Is Policy Language a Major Hurdle to Selling Directly?

If policies offered online are too complicated for those outside the industry to understand, it might scare off a number of potential prospects.

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About The Authors
Sam Friedman

Sam Friedman is insurance research leader with Deloitte’s Center for Financial Services in New York. He has been a Fellow with CLM since 2011, and can be reached at samfriedman@deloitte.com. 

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